Save the Earth -- Sacrifice Nothing

News Article

Letter from the CEO (September)


To our Valued Shareholders and Customers,

As with any company, there are some shining moments in the history of building a company, September 2009 happens to be one of them. Our team was quite proud to announce multiple achievements. This month we expanded into new products and categories, relationships, and above all completed infrastructure efforts for scalability. We are truly at an inflection point and it has taken an enormous amount of work to get here but the Green Team hit our milestones on time.

The first major and important event is that we began shipping motor oil. Orders are arriving and our 100 plus sales organization is in high gear. I would like to thank National City for sending in the first PO for oil. This customer has worked with us over the last two years carefully helping us hit the market. We hosted our sales representatives to our marketing center in Celebration Florida this month and the reception was simply amazing. We were able to craft our new marketing campaign and display strategies with enthusiasm and valuable input from them.

The second major accomplishment was working with TTI across several venues in expanding our participation in several new categories, including lawn & garden and marine.  This will include bringing our cleaning pouch innovation along with their pressure washer capabilities into the automotive and marine categories…allowing our appearance and performance strategies to stand out with innovation!  We’ll also be working hand in hand with TTI’s international team in both Europe and Canada to support these country’s stronger green policies that our products address.  Our same technology that cleans cars also kills weeds & bugs…so stay tuned.

The third major development occurred at the Petite Le Mans race in Atlanta this month. Our distribution partner in the race world began presenting G1-RACING OIL and the reception was overwhelming. We plan to continue promoting and testing this oil next month as we host a large event at Leguna-Seca Raceway in Monterey, California on October 9, 10, and 11. For those of you have not been to one of these races they are spectacular. We are the OIL sponsor for the series so if you have a chance, please stop into our hospitality suite and meet our marketing folks and race team. There will be many new announcements about racing in the future and I will do my best to keep you informed.

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I would like to once again thank you all for your support and invaluable contributions to our company. Shareholders and customers from around the world call daily with input. Like our advertising states:

Save the Earth, Sacrifice Nothing – Everything Else is just CRUDE.

Always Looking Forward,

Jeff Marshall - Chairman & CEO

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