Save the Earth -- Sacrifice Nothing

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Green Earth Technologies Expands G-OIL® Line-Up with Re-Refined Solution

Satisfying current consumer and customer demand with a conventional/synthetic blend GREEN alternative that compliments existing bio-based full synthetic products

WHITE PLAINS, N.Y., Nov. 2, 2010 /PRNewswire/ -- Green Earth Technologies, Inc. (OTCQB: GETG), is pleased to announce the addition of eco friendly conventional/synthetic blend "green" motor oil in variety of weights, including 5W-30, 10W-30, 5W-20 and 15W-40 to their current lineup of bio-based full synthetic motor oils.  These formulations meet or exceed tests and requirements for API Service Classification – SM, ILSAC GF-4.  The re-refined solution will be available for launch in 2011 and can currently be seen at the AAPEX Show in Las Vegas, booth 5812.

(Photo: http://photos.prnewswire.com/prnh/20101102/NY93241)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101102/NY93241)

According to National Oil & Lube News' "2010 Fast Lube Operators Survey" (September 2010), the overall breakdown of motor oil sales is divided into four segments, with Conventional/Synthetic Blend representing 72% of the marketplace, followed by Full Synthetic at 10%.  And, according to the EPA's definition, re-refined oil is used motor oil that undergoes an extensive re-refining process to remove contaminants to produce "good-as-new" base oil.  This base oil is then blended with additive packages to produce lubricants such as motor oil.  Both re-refined and virgin oil products undergo the same testing and meet the same standards in order to receive the certification of the American Petroleum Institute, though the main difference is that re-refined represents the responsible choice for the environment.  Vehicle and engine manufacturers such as Ford, General Motors, Chrysler, and Detroit Diesel have issued warranty statements that allow the use of re-refined oil as long as it meets API standards. Many government and private fleets have used re-refined lubricants in their vehicles for years and report no difference in performance from virgin lubricants

"Consumers in the know do view re-refined oil as a green option," says Jeffrey Loch, President & Chief Marketing Officer.  "Combining these items with our existing bio-synthetic product assortment enables us to penetrate both motor oil segments with a 2 tier better-best green solution, at two price points, while branding both under the G-OIL® umbrella."

G-OIL's re-refined synthetic blend motor oil will be priced competitively to conventional and other synthetic blend motor oils with a suggested retail price of $3.99 per quart, compared to G-OIL's Bio-based Full Synthetic $6.99 price, that is priced comparable to other synthetic motor oils.

Whether "topping off" or returning used oil to a collection center, G-OIL is compatible with other motor oils and should be disposed of properly.

ABOUT GREEN EARTH TECHNOLOGIES

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning, consumers can now "do their part" without having to give up performance or value:  "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety of lube centers and retailers, including The Home Depot, Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

 

SOURCE Green Earth Technologies, Inc.

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