Save the Earth -- Sacrifice Nothing

News Article

Green Earth Technologies' President and Founder Issues Letter with Invite to Shareholders

- Business Strategy and Developments during 2011 -

CELEBRATION, Fla., Oct. 27, 2011 /PRNewswire/ -- Green Earth Technologies, Inc. (OTC Bulletin Board: GETG ), a leading manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today a business recap and invitation to shareholders.

Dear Fellow Shareholders:

As we begin the 5th year of our "GET-G" journey together, I would like to thank you in advance for your continued support and confidence.  While there's much work still to be done, we can all be proud of the accomplishments made thus far - within three short years our products share shelf space with some of the country's best brands, on the shelves of the world's largest and most progressive retailers.

Each and every day our passion is fueled by knowing that the performance of our products are proven; in the labs, on the race track, in our automobiles and outdoor power equipment as well as having a positive GREEN impact on the environment.  We've achieved validation in unconventional ways such as taking our bio-based base oil made from natural (fatty acids) ingredients and passing tests that were developed strictly for petroleum based base oils. We should all feel very proud of the new ground we continue to break, creating new categories of environmentally preferred lubricants and cleaning products.

VALIDATION & CONFIRMATION

2011 has been a year of confirmations and validations:

Validation of consumer & customer acceptance

 
     

1.

Increased distribution at a variety of retailers, including The Home Depot, Walmart, Strauss Auto, Canadian Tire Corporation, ACE Hardware and LexBrodies Tire Centers

 
     

2.

Increased orders and re-orders as a result of increased POS (point of sale – products sold/scanned through the registers)...consumer's buying and re-purchasing

 
     

3.

Increased consumer web traffic, GET inquiries and Facebook/Twitter followers

 
     

4.

Increased content downloads by consumers and consumer offer redemptions

 
     

Confirmation of Regulatory Accreditations

 
     

1.

EPA – Established a partnership with the U.S. Environmental Protection Agency's Design for the Environment (DfE) program, promoting environmental, technological and efficiency benefits of GET products...highly effective, safer chemistry

 
     

2.

ECO-OPTIONS – Placed on The Home Depot's seal of approval list which will identify a variety of G-CLEAN products as environmentally friendly

 
     

3.

USDA Bio-Preferred – Named one of the first eleven companies approved to use USDA's new label on certified bio-based products, GET's G-OIL is the only motor oil independently certified to meet the program's standards

 
     

4.

Bio-based Full Synthetic – World's first ultimate biodegradable API Certified bio-based motor oil posts some impressive performance results:

 
     

a.

NO Sludge, piston deposits 76% better than spec, wear protection 69% better than spec and NOACK was less than half the allowable limit

 
     

b.

Over 50% reduction in total hydrocarbons (grams per mile) in a recent emission test when comparing G-OIL to conventional oils (85%+ of the market)

 
     

c.

G-OIL 'life cycle analysis' when compared to conventional oils reduced global warming potential by 67%, a 76% lower impact on resource depletion and 26% less carbon emissions...meaning, replacing 1% conventional motor oil with G-OIL is like planting 2.8 million trees

 
     

5.

Proven Performance – American Le Mans Series (AMLS) LMP1 Champion and Michelin Green X Challenge winner

 
     

6.

Overseas Acceptance – Canada, Mexico, Europe and Central America

 
   
Historically, it takes a lot of time breaking into an old or existing category with innovation and new ways of thinking; however, our team has the experience combining basic consumer package goods strategies with category management principles to GET on the shelf as well as "spreading the news" to GET off the shelf and into the hands of consumers everywhere.

SPREADING THE NEWS

To the consumer:

-  Nationally televised "anthem theme" commercials on ABC, ESPN2, SPEED Channel and ESPN3.com

-  Multiple appearances and episodes on 2 GUYS GARAGE and TRUCK U throughout 2011

-  Social media and viral events, including blogs from the likes of Kenny Wallace and Ludacris...millions of Facebook and Twitter fans

-  Media sampling to industry influencers and 3rd party endorsements leading to over 190,000,000 impressions

-  Monthly full-page advertisements in Car & Driver and Road & Track

-  PR placements to build awareness and solicit articles and interviews about GET

-  Racing sponsorships in both NASCAR Nationwide Series and American Le Mans Series...still the best vehicle to demonstrate the performance of the oil as well as reach DIY'ers and race fans everywhere

To the institutional and retail investor:

-  Investor Relations

-  Targeted mailings to GET the news out to potential new investors

-  Eligibility for quotation and trading on the Over – the – Counter Bulletin Board (OTCBB)

-  Road shows and one-on-one meetings

While we remain focused on key strategies, we are truly a David and Goliath story - the G.E.T. culture is strongly infused with enthusiasm, perseverance and a passion to win.  We too are shareholders and truly appreciate that you are among us in spreading our GREEN message...keeping in mind your testimonials are the best grass roots way to spread the news.  We also remain focused on our underlying goals of delivering sales growth, reduced cost of goods sold thereby enhancing margins, increased EBITDA, and continued innovation and leadership in the GREEN marketplace, which we hope all contribute to enhanced shareholder value.

In closing, I would like to personally invite you to our upcoming conference call for shareholders and investors to discuss GET's business and financial results. The call is scheduled for after the U.S. capital markets close on Monday, November 14, 2011 in conjunction with our Form 10Q filing for the first quarter ended September 30, 2011.  Call information will be provided in the near future.  Also, our shareholder meeting held at the Company's office at 1136 Celebration Boulevard in Celebration, Florida on December 6th at 10:00AM to talk about where we've been, where we want to go and how we're going to "GET" there.  Hope to see you all; we value your opinion as well as your continued support.

Best regards,

Jeffrey Loch

President/CMO & Founder

ABOUT GREEN EARTH TECHNOLOGIES:

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value.  "Save the Earth - Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Wal-Mart Stores Inc., Strauss Auto Stores, Canadian Tire Corp. (CTC), Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, LexBrodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.

SOURCE Green Earth Technologies

 

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