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Green Earth Technologies Enlists First Master Distributor

Green Earth Technologies Enlists First Master Distributor
Tuesday January 15, 6:00 am ET Steel City Products ''GET'' Green

MENLO PARK, Calif.--(BUSINESS WIRE)--Green Earth Technologies, Inc. (GET) (Pink Sheets:GETG - News), a manufacturer and marketer of environmentally friendly totally green consumer products, today announced its first Master Distributor: Steel City Products, a full service automotive aftermarket distributor headquartered in McKeesport, Pennsylvania.

Strategically placed Master Distributors are key to GETs success since they stock entire product lines closer to the customer base and provide cost-effective quick response solutions when supplying them, says Mathew Zuckerman, President and CEO of Green Earth Technologies. Steel City Products reputation and service levels are outstanding and we are very pleased to place them first on our list. Steel City is first in a planned coast-to-coast distribution network for GET that is designed to quickly and cost effectively get the Companys products into the marketplace.

Steel City Products serves auto supply stores, drug stores, general merchandise retailers, hardware stores, supermarkets, C stores and a variety of other stores, primarily in the Northeastern U.S. Major customers include Kroger and Giant Eagle. Steel City distributes automotive supplies, including accessories and repair and maintenance items, as well as non-food pet supplies and lawn and garden products.

We decided to distribute the Green Earth Technologies product line in order to satisfy the many green requests we are now getting from our customers, stated Terry Allan, President and COO of Steel City Products. We are happy to be GETs first Master Distributor, but even more excited to be the first to offer these products to our customers.

About Green Earth Technologies, Inc.

Green Earth Technologies produces "G" Branded superior performing totally green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromisemeaning, consumers can now do their part without having to give up performance or value. The G-Brand family of products include G-OIL, G-WASH, G-GLASS, G-SCENT, G-WHEEL and G-TIRE, and are offered in a wide range of automotive categories including performance & appearance chemicals. Please visit www.GETgreenearth.com or www.getg.com for the latest news and in-depth information about G.E.T. and its brands.

Safe Harbor Statements

Certain statements in this release regarding future events and developments, future performance, management's expectations, beliefs, plans or projections are "forward looking statements" within the meaning of the federal securities laws. Such statements are subject to a number of risks and uncertainties and are based on the Company's current expectations and speak only as of the date of such statements. Actual Company results may differ materially from any forward-looking statements due to such risks and uncertainties.

 


Contact:

ICR, Inc.
Investor Inquiries:
John Mills or Ina McGuinness, 310-954-1100
or
Media Inquiries:
Michael Fox, 203-682-8200

Source: Green Earth Technologies, Inc.

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