Save the Earth -- Sacrifice Nothing

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Green Earth Technologies Expands Management Team with Two New Hires

Press Release Source: Green Earth Technologies

Tuesday July 22, 9:45 am ET

Ron Shaffer named Vice President Global Supply Chain / Logistics, Christian Conley named Controller


STAMFORD, Conn.--(BUSINESS WIRE)--As a result of tremendous growth over the past year, Green Earth Technologies (Pink Sheets: GETG) has added two new industry veterans to its expanding team. Ron Shaffer, who brings 25 years of operations experience, has been named Vice President Global Supply Chain / Logistics, and Christian Conley, CPA, who brings 15 years of extensive financial and accounting experience, has been named Controller.

Rons extensive experience in operations and global supply chain management, combined with Christians impressive financial management background, provide exactly the skill sets that a fast-growing company needs to thrive, says Jeff Marshall, President of Green Earth Technologies. Their added support and expertise could not come at a better time for GET, as weve begun expanding globally and are preparing to introduce even more products to an already expansive line.

In his new position with Green Earth, Shaffer will be responsible for managing all aspects of operations management, supply chain, sourcing and manufacturing, planning and forecasting, procurement, purchasing, contract manufacturing, distribution, warehousing and operation of management information and control systems. Shaffer most recently served as the Senior Director Global Supply Chain at OQO Corp., San Francisco-based mobile computing company where he developed the global supply chain base to support the start-up firms keystone product: the worlds smallest laptop computer. He succeeded in developing and implementing a strategic plan to secure suppliers, manufacturers and distributors around the world. Prior to joining OQO, Shaffer served in similar roles at Norwood Corp., Iomega Corp., Dixon Ticonderoga, Dell Corp. and Goody Products Rubbermaid. At the helm of operations for each, Shaffer increased efficiency of the production and distribution processes, cut costs, implemented programs for improved operations and management, and established the company as leaders in their industry. Shaffer also spent six years in Logistics with the USAF.

Im impressed by what GET has done to date, and see huge potential for continued growth over the next several years, says Shaffer. Im eager to roll up my sleeves to develop and implement a plan that will help GET reach its goals.

Conley comes to Green Earth with extensive financial and accounting experience gained from his time with two major U.S. brands, Bear Naked Inc. and Pepsi Cola North America. As Vice President of Finance/Controller for Bear Naked Inc., Conley managed day-to-day financial operations during a time of major growth and lead the financial transition after Bear Nakeds acquisition by Kellogg Company. While at Pepsi Cola, Conley was Senior Manager of Co-packer Accounting, performing the Controller function for the Companys non-carbonated beverage portfolio. He led the co-pack finance team during the initial growth spurt of Frappuccino, Lipton Iced Tea, Dole, SoBe, and AMP. Conley managed gross revenues in excess of $1 billion. He was awarded the PepsiCo Chairmans Award for his service in 2001. Shaffer earned an E.M.B.A in International Business Procurement from Stanford University and a B.S. in Business Management and Finance from Indiana University, Bloomington, Indiana. Conley earned a Bachelor of Business Administration from Iona College, New Rochelle, New York.

In his new role with GET, Conley will be responsible for managing all fiscal affairs including establishing financial policies and budgets, overseeing accounting and monthly financial reporting, and preparing SEC filings. Im glad to have to opportunity to get on board with GET early on, says Conley. The Companys products are tremendously innovative and it is an exciting time to be in the business of green.


Green Earth Technologies produces "G" - Branded superior performing totally green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise...meaning, consumers can now "do their part" without having to give up performance or value - Save the Earth - Sacrifice Nothing. The G-Brand family of products include G-OIL, G-WASH, G-GLASS, G-SCENT, G-WHEEL and G-TIRE, and are offered in a wide range of automotive categories including performance & appearance chemicals. GET products are now available at Target, VIP, National Auto, Fred Meyer, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Franks Auto Supermarket and Please visit: or for the latest news and in-depth information about G.E.T. and its brands.


Certain statements in this release regarding future events and developments, future performance, management's expectations, beliefs, plans, or projections are "forward looking statements" within the meaning of the federal securities laws. Such statements are subject to a number of risks and uncertainties, and are based on the Company's current expectations, and speak only as of the date of such statements. Actual Company results may differ materially from any forward-looking statements due to such risks and uncertainties.





ICR, Inc.
Ina McGuinness, 310-954-1100
Gregory FCA
Lucy Fortin, 610-642-8253, ext. 154

Source: Green Earth Technologies


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