Save the Earth -- Sacrifice Nothing

News Article

Letter from the CEO (March)

3/31/2009
 
To our Valued Shareholders and Customers,
Every month I enjoy writing about the progress and activities at Green Earth Technologies.  In the month of March, a number of developments occurred that significantly enhanced the value of our company on many fronts. I have received a great deal of correspondence from our shareholders and customers regarding events during the month, and as always, am most appreciative for this grassroots support.
We attained our goal of receiving approval for that which we have been working on for quite some time -- the coveted certification of our motor oil for automobiles by the American Petroleum Institute. This API certification took longer than we anticipated but patience and hard work by all GET employees and independent organizations finally paid off. We got what the industry calls “The Donut.” We are now cleared to deliver to market the first non-petroleum bio-based oil. This is quite an achievement by all standards. Our disruptive technology will begin to fulfill a long sought-after goal for the company to target a $20 billion dollar marketplace for both commercial and retail distribution.
Throughout March, GET was hard at work with one of our largest customers, Techtronic Industries Co. Ltd. (TTI) on a multi-million dollar cash, systems and service strategic investment. As I noted in our press release on this inflection point in company history, we are extremely appreciative of TTI’s investment and growing support, propelling Green Earth Technologies to be a leading “green” manufacturing company. As some of you might know, TTI is a more than $3.5 billion dollar company, distributing products throughout The Home Depot markets in the USA, Mexico and Canada, as well as in a variety of home centers around the world.  They were also the recipient of three coveted awards in 2008 from The Home Depot, including the Vendor of the Year Award for Lawn & Garden, the Marketing Award and Runner Up for Innovation. 
Our shareholders will benefit enormously from this investment as it further solidifies our relationship with TTI to help us grow globally without the necessary capital investment to build a global distribution, logistics, and customer support infrastructure. This type of investment will also allow our company to continue to build on its core strengths of branding, “green” innovation through research and development, and further our efforts in marine retail and commercial bulk operations.
Green Earth Technologies made headlines during the month with our racing oils and our new relationship with the American Le Mans Series. We signed a two-year contract that will name our Ultimate Biodegradable "green" motor oil, G-OIL™, as the official motor oil of the American Le Mans Series (ALS) and the International Motor Sports Association (IMSA). American Le Mans Series President and CEO, Scott Atherton, said, "Green Earth Technologies' G-OIL™ and their eco-friendly business model is a perfect match for our series. This partnership is perfectly suited for our position as the global leader in green racing which has become a big differentiator for our racing series. We anticipate additional environmentally-focused companies to follow Green Earth Technologies' lead."

I am also pleased to report that our innovative shareholders are now driving a political campaign by writing their state politicians to alert them to various “green” initiatives their individual states can participate in by using eco-friendly GET products. This “grass root” effort has been very effective considering the new administration in Washington intends to stimulate the economy by adding “green” jobs. Again, thank you all for this undertaking and your continued support to Green Earth Technologies.

Always Looking Forward,

W Jeff Marshall - Chairman & CEO  

 

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